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ERIC Number: ED406257
Record Type: RIE
Publication Date: 1988
Reference Count: N/A
Persuasion Analysis: A Companion to Composition.
Paying less attention to the traditionally taught rational, logical argument analysis format, this book focuses on analysis of the emotional, non-logical persuasive language and techniques often seen in television advertisements. In so doing, readers become more discerning consumers and hone their writing skills. Designed as both a self-study guide and as a companion to a composition course, this book contains comprehensive checklists for analyzing and creating persuasive compositions. (DQE)
Descriptors: Advertising, Art Education, Communications, Consumer Education, Content Analysis, Critical Thinking, Evaluation Methods, Higher Education, Language Arts, Mass Media, Persuasive Discourse, Rhetoric, Secondary Education
Counter-Propaganda Press, Box 365, Park Forest, IL 60466.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A