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ERIC Number: ED406062
Record Type: Non-Journal
Publication Date: 1997-Apr
Pages: 11
Abstractor: N/A
Reference Count: N/A
Educational and Prosocial Programming on Saturday Morning Television.
Calvert, Sandra L.; And Others
This study assessed the educational and informational television programming provided by four major networks, ABC, CBS, NBC, and Fox. Assessed were 29 children's television programs during the 1995-1996 season. Programs were videotaped from 7:00 a.m. to 12:00 p.m., a time frame when children are most likely to be in the viewing audience. A content analysis was conducted in which educational and prosocial programs which met the requirements of the Children's Television Act were counted. A 5-point scale was used to measure the degree of educational or prosocial television content in each program. No programs fell into both categories. Programs with scores of 4 or 5 were rated as those that met the requirements of the law and those with lower ratings did not. Results indicated that although CBS offered the most programs meeting the requirements of the Children's Television Act, followed by Fox, NBC, and ABC, there were no statistically significant differences among stations. The educational programs identified were Beakman's World, Really Wild Animals, and Reality Check on CBS; and It's Academic on NBC. The prosocial programs were Santa Bugito on CBS and Fudge on ABC. The majority of children's programs had little educational value. Except for CBS, the total time devoted to educational and prosocial programs was close to the 30-minute guideline used by the Federal Communications Commission for license renewal during 1992 to 1994. (KDFB)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A