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ERIC Number: ED405623
Record Type: Non-Journal
Publication Date: 1996-Nov
Pages: 26
Abstractor: N/A
Reference Count: N/A
Challenges Confronting the Diversity Professor in Training Corporate America: A Matter of Theoretical or Practical Perspectives.
Chung, Wendy V.
Diversity professionals who specialize in multiculturalism and organizational communication will embrace theories that yield a "managing diversity" approach to achieving organizational diversity. They know that the organization's culture holds the keys to the long-term success of diversity efforts. Diversity programs should be anchored on sound conceptual and theoretical frameworks. Communication professionals who teach multiculturalism in universities, conduct diversity issues research, and also conduct corporate diversity training may sometimes find themselves languishing between the theory-oriented, paradigmatic world of higher learning and the more pragmatic corporate world. They may encounter resistance from a corporation which views the systemic approach to be time consuming and costly and wants only to provide its employees training in valuing diversity. The communication professional must convince the corporate decision makers that diversity programs are unlike traditional training programs on which the organization generally embarks to teach employees organizational skills and procedures. For program developers, some theoretical understanding of the relationship between attitude and behavior can provide perspective on appropriate interventions. Of equal importance to the development of a theoretical foundation for programs is the understanding of how people receive and process persuasive messages embedded in diversity training. Those who attempt to influence the attitudes and behaviors of others must be cognizant that persuasion is not a linear, passive process. Also important are budgetary and time considerations. Creating a multicultural organization requires a systemic, developmental program whose success is, in part, contingent on management's full-scale, long-term commitment. (Contains 2 tables and 20 references.) (NKA)
Publication Type: Opinion Papers; Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A