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ERIC Number: ED404989
Record Type: Non-Journal
Publication Date: 1996-Jan
Pages: 17
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Meaning and Media: Understanding the Relationship.
Patrick, Sondra K.; And Others
Through a series of focus group interviews, 63 students at George Mason University (Virginia) related their academic and student life experiences. The goal of the researchers was to find a means of reporting the findings in a way that retained the integrity of the contextual data (student voices) and maximized audience impact. Three ways of reporting the findings were explored: written report; slide show with or without video inserts; and video. The two basic advantages to reporting via written text were that it maximized the use of the transcribed data and increased the usefulness of the data since there were no technical constraints except degrees of word processing proficiency. The main disadvantage was the written report's minimal degree of impact. Reporting research findings using a slide show presentation had three main advantages: (1) information can be organized and disseminated quickly through a bullet format; (2) major points can be highlighted easily and quickly; and (3) video clips can be incorporated with contextual data. The disadvantages are that bullets alone lose the richness of the written text and the contextual data, and that video clips need large amounts of computer memory. One of the major advantages of the video format is that a researcher can maximize the impact of findings by reaching a larger audience more quickly; in addition, text can be connected to a speaker. However, video reporting is very time consuming; the most salient disadvantage is that technology often increases the potential for altering the message. (AEF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A