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ERIC Number: ED404895
Record Type: Non-Journal
Publication Date: 1996-Nov
Pages: 35
Abstractor: N/A
Reference Count: N/A
Intercollegiate Athletics and Student College Choice: Understanding the Impact of Championship Seasons on the Quantity and Quality of Undergraduate Applicants. ASHE Annual Meeting Paper.
Toma, J. Douglas; Cross, Michael
The effect that winning a National Collegiate Athletic Association (NCAA) Division 1 national championship in football or men's basketball may have upon the quantity and quality of undergraduate admissions applications received by institutions was examined. Between 1979 and 1992, 11 institutions won the NCAA Men's Basketball Tournament with two winning twice. In the same years, 13 different universities won or shared the national title in football. For each of these institutions and each of the championships, admissions data for the 5 years before and after the championship were analyzed. The preliminary findings suggest that the most apparent measure of athletic success, a championship season, was one factor among several in the college choice process for undergraduates. It was found that in certain circumstances notable increases occurred in applications received in the years following the championship season. No evidence was found that the quality of applicants increased following championship years. Championship seasons in the most popular sports were routinely accompanied by significant, positive attention for the sponsoring institution but this attention did not increase the quality of the applicant pool. Appendices detail the findings for football and basketball. (Contains 71 references.)(JLS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A