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ERIC Number: ED404698
Record Type: Non-Journal
Publication Date: 1996-Nov
Pages: 14
Abstractor: N/A
Reference Count: N/A
Television: the Community Hearth for the College Campus.
Porter, Michael J.; Sapp, Aimee
A study examined how college students watch television: Are there gender differences in how students watch? Is watching a form of socialization or a means of escape and diversion? Is there a relationship between students' GPA and the number of hours they spend watching television? Subjects were 379 full-time undergraduates--half of whom were male and half female--at a large midwestern university. Survey results showed that 75% of the respondents have a television in their rooms and 70% have a video cassette recorder (VCR). On a typical day, 76% watch less than 2 hours; 35% watch less than one hour; 20% watch 3-4 hours; 4% watch more than 4 hours. About 75% watch less television than they did in high school; 35% describe themselves as highly selective. Men watch more television than women. Women tend to talk or do other things while they watch television more than men do. Also, men were found to be less loyal viewers--44% keep the remote in their hands while viewing. Most watch television with others; about 89% of the men and 92% of the women said they watch television with others. Not surprisingly, data showed a negative correlation between the number of hours spent studying and the number of hours spent watching television; GPA and the number of hours studying were positively correlated. Findings suggest that television behavior is not a singular behavior; TV is watched in many different ways. It appears, however, that television is, on the whole, a social activity for college students. (Contains three tables of data and nine references.) (TB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A