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ERIC Number: ED404694
Record Type: Non-Journal
Publication Date: 1996-Nov
Pages: 16
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
University Students' Media Habits: A Lithuanian Study.
Kamalipour, Yahya R.; And Others
A study replicated a 1994 study, "College Students' Media Habits: A National Study." In the present study, Lithuanian university students' media habits relative to American students' media habits were gauged. A total of 1500 survey questionnaires were distributed to 7 of the 16 Lithuanian universities. Background biographical questions were asked, and students were instructed to log their daily media activities for one week. Usable questionnaires returned numbered 1022. The study sheds some light on the level of university students' involvement with the electronic media (radio, television, movies, music) and print media (books, newspapers, magazines) as it relates to both studying and leisure activities. Results indicated that Lithuanian students prefer the radio to all mass media; they like magazines least. For studies, they use books the most and films the least. Comparatively, American students spend the greatest part of their leisure time watching TV, and the smallest part reading magazines. Lithuanian students spend more time than their American counterparts with mass media (80.78% and 70.32% respectively). (Includes 9 tables; contains 13 references.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Lithuania