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ERIC Number: ED404684
Record Type: Non-Journal
Publication Date: 1996-Nov-25
Pages: 16
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Practical Guide for Building Alumni Support and Funding a Forensics Program To Ensure Continuation of the Program during Your Tenure and Long after Your Departure.
Stepp, Pamela L.
Every year more intercollegiate speech and debate programs are eliminated from universities and colleges. Shrinking resources for higher education make it difficult to sustain extra or co-curricular activities without endowments and alumni support. Alumni support begins by cultivating a respect in undergraduates for speech and debate as a privilege. As alumni, they should be encouraged to give something back to their former speech program; they should be honored with traditions, stories, respect as graduates of a distinguished program. Alumni relations begin with contact, a steady flow of mail informing alumni about what and how the debate program has been doing both financially and in terms of performance. Demonstration debates for alumni are also a good idea. Before soliciting funds, it is helpful to have a brochure that describes and advertises the program; data bases should be created; and advice sought from development offices. According to David Dunlop, director of special gifts at Cornell University, there are several methods of fund raising, including speculative fund raising, individualized fund raising, and nurturing fund raising. Speculative fund raising consists simply of asking for gifts, while individualized and nurturing fund raising consist mainly of cultivating a relationship that will yield gifts, probably large gifts, eventually, over time. The latter is far more effective in raising large amounts of money for endowments. (Examples of fund raising appeals are attached.) (TB)
Publication Type: Guides - Non-Classroom; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A