ERIC Number: ED404087
Record Type: RIE
Publication Date: 1996
Using Importance-Performance Analysis To Evaluate Teaching Effectiveness.
This paper introduces Importance-Performance (IP) analysis as a method to evaluate teaching effectiveness in a university outdoor program. Originally developed for use in the field of marketing, IP analysis is simple and easy to administer, and provides the instructor with a visual representation of what teaching attributes are important, how important each attribute is, and how well the instructor performed on each attribute. Implementing IP analysis requires four steps: developing a set of attributes that accurately describe and reflect the topic of study, presenting the attributes to respondents in questionnaire form that requires them to rate importance and teacher performance for each attribute, analyzing data for the importance and performance values of each attribute, and plotting each attribute on a four-section action grid according to its rated importance and teacher performance. In an application of this method, 35 attributes describing teaching effectiveness were generated from teacher evaluations at North Carolina State University and other institutions. Faculty review and feedback resulted in a final list of 23 attributes, which were presented in questionnaire form to 72 students in rock climbing courses. Importance and performance means were calculated and plotted on a grid. The instructor's strengths were identified as technical, safety, organizational, and communication skills, while some weaknesses were apparent in actual delivery of the activity. (SV)
Publication Type: Reports - Descriptive; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: In: Proceedings of the 1995 International Conference on Outdoor Recreation and Education; see RC 020 917.