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ERIC Number: ED404076
Record Type: Non-Journal
Publication Date: 1996
Pages: 30
Abstractor: N/A
Reference Count: N/A
Why Is Outdoor Recreation Worth $30 Million to the Air Force?
Heeg, Phillip
The Air Force outdoor recreation program evolved from the Army "rest and recreation" areas set up during World War II. During the last decade, financial pressures and eroding support for recreation programs forced a reexamination of the objectives of such programs. Starting with the premise that the Air Force was the main customer and that recreation should address elements of mission support, a blue ribbon panel identified four areas to be addressed by recreation programs: fitness, unit and community cohesion, family well-being, and quality of life. Program objectives, indicators of success, and benefits to the Air Force were then formulated for each area. Strategies for developing programs in each of these areas are outlined, including specifying the particular program objective, aiming marketing strategies at the target market segment, and planning and implementing program activities. Hypothetical examples show how the Air Force's objective-based approach provides a planning framework useful to any outdoor recreation provider. Includes short descriptions of eight existing outdoor recreation programs at Air Force bases, a list of principles and practices for innovative outdoor recreational games, and detailed descriptions of six outdoor games and activities for children and adolescents. (SV)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A