ERIC Number: ED403881
Record Type: Non-Journal
Publication Date: 1997-Feb
Reference Count: N/A
Attitude Change as Mediated by Audience-Tailored Video and Follow-Up Discussion.
Tyan, Nay-ching Nancy; Hu, Yi-chain
A study was conducted to determine if audience-tailored videotapes and the format of follow-up discussions can change audience attitudes. Sixth-grade students in Taiwan were given a survey on their attitudes toward elderly people. Scripts for videotapes were written based on the data obtained from the survey. Children found to have a negative attitude toward the elderly (n=90) were assigned to one of six groups to view a videotape entitled, "Living with elders is like having a treasure in the home." Three groups were shown a "perfect" version of the videotape, which showed the bright side of elderly people and emphasized the benefits children can get from spending time with elders, and three groups were shown a "realistic" version, which stressed that though elders may have some unpopular personality traits, they are well-intentioned. After watching the videotape, two groups had no discussion, two viewed an additional videotape of interviews with the video's child actors expressing their real-life attitudes toward the elderly, and two groups participated in a follow-up discussion led by the teacher. Three out of six groups experienced a positive change in attitude. Dramas emphasizing positive images of subject material lead to improvement in childrens' attitudes. In addition, good-quality follow-up discussion can be helpful in enabling children to change their attitudes. (Contains 38 references.) (SWC)
Descriptors: Age Discrimination, Aging (Individuals), Attitude Change, Audience Response, Childhood Attitudes, Discussion (Teaching Technique), Foreign Countries, Grade 6, Grandparents, Individualized Instruction, Intermediate Grades, Interpersonal Communication, Older Adults, Scripts, Student Attitudes, Videotape Recordings
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Taiwan National Science Council, Taipei.
Authoring Institution: N/A
Identifiers - Location: Taiwan