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ERIC Number: ED403881
Record Type: Non-Journal
Publication Date: 1997-Feb
Pages: 27
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Attitude Change as Mediated by Audience-Tailored Video and Follow-Up Discussion.
Tyan, Nay-ching Nancy; Hu, Yi-chain
A study was conducted to determine if audience-tailored videotapes and the format of follow-up discussions can change audience attitudes. Sixth-grade students in Taiwan were given a survey on their attitudes toward elderly people. Scripts for videotapes were written based on the data obtained from the survey. Children found to have a negative attitude toward the elderly (n=90) were assigned to one of six groups to view a videotape entitled, "Living with elders is like having a treasure in the home." Three groups were shown a "perfect" version of the videotape, which showed the bright side of elderly people and emphasized the benefits children can get from spending time with elders, and three groups were shown a "realistic" version, which stressed that though elders may have some unpopular personality traits, they are well-intentioned. After watching the videotape, two groups had no discussion, two viewed an additional videotape of interviews with the video's child actors expressing their real-life attitudes toward the elderly, and two groups participated in a follow-up discussion led by the teacher. Three out of six groups experienced a positive change in attitude. Dramas emphasizing positive images of subject material lead to improvement in childrens' attitudes. In addition, good-quality follow-up discussion can be helpful in enabling children to change their attitudes. (Contains 38 references.) (SWC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Taiwan National Science Council, Taipei.
Authoring Institution: N/A
Identifiers - Location: Taiwan