ERIC Number: ED403614
Record Type: Non-Journal
Publication Date: 1996-Dec
Reference Count: N/A
The Speech Communication Association: Advancement of the Discipline.
Speech Communication Association, Annandale, VA.
Departments of speech communication need to strengthen their positions within their institutions now in order, not only to survive, but to contribute to the changes in higher education needed for the new millennium. To have the necessary strength, a department must be and be seen as high in quality, central to the mission of its institution, and interdisciplinary but with strong disciplinary anchors. The Speech Communication Association (SCA) must help strengthen departments by: (1) regular training and support of department chairs; (2) maintaining an up-to-date library of materials that can help departments strengthen themselves (e.g., model mission statements, database of the profession, detailed descriptions of exemplar departments in various types of institutions); and (3) publicizing, through the major national media and forums, the important scholarly contributions of the discipline. Departments that have built the strength beforehand should have little difficulty repelling attacks by providing credible evidence of their quality and centrality to their institutions. The SCA can provide some limited help in such situations, especially information on what other departments have done in similar situations and assistance in identifying consultants. (RS)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: Speech Communication Association, Annandale, VA.