ERIC Number: ED402903
Record Type: Non-Journal
Publication Date: 1993-Nov
Reference Count: N/A
Kids and Television in the Nineties: Responses from the Youth Monitor. CPB Research Notes, No. 64.
Corporation for Public Broadcasting, Washington, DC.
The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a wide range of questions about their lives at home and at school. This report looks at the impact of television on kids; kids' viewing habits; what kids watch; kids and public television viewing and attitudes; and kids, parents, and violence on television. Television impacts American children significantly. Television is in kids' homes, often in the their own rooms, and is viewed an average of approximately 22 hours per week. Television is also in the schools, used to enhance learning. Television is kids' number one source of information on news and current events, and a prominent source of information for consumer items and music trends. Although public television has captured the preschool age group with high quality educational programming, older children spend more of their viewing time with other networks. (Author/SWC)
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.