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ERIC Number: ED402882
Record Type: Non-Journal
Publication Date: 1995
Pages: 230
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-0-915164-98-1
The Capital Campaign in Higher Education. A Practical Guide for College and University Advancement.
Gearhart, G. David
This book is a guide to the major elements of planning and conducting capital campaigns for colleges and universities. Chapter 1 provides an overview of a capital campaign and reviews the elements needed before campaign planning begins. Chapter 2 offers some historical background of development programs, and discusses selection of a campaign counsel, the campaign case statement, and feasibility studies. Chapters 3 and 4 cover the creation of a campaign organization, and the role of volunteers and the external campaign organization. The process of soliciting and asking for gifts is addressed in Chapter 5. Chapter 6 describes campaign mechanics, including a brief discussion of campaign cash flow as it relates to bricks-and-mortar gifts. The public relations aspects of campaigns are discussed in Chapter 7. Next, Chapter 8 looks at campaign accounting in relation to guidelines promulgated by the Council for Advancement and Support of Education (CASE). Finally, Chapter 9 reviews post-campaign plans including an agenda for future fund raising. Twelve appendixes include: a typical feasibility study; a needs statements; sample language for named chairs, endowments and fellowships; samples of advertising campaigns; an organization chart for a university relations department; and sample pledge forms. The CASE management and reporting standards for educational fund-raising campaigns are also appended. (CH)
National Association of College and University Business Officers, One Dupont Circle, Suite 500, Washington, DC 20036-1178 ($36.95 members; $49.95 nonmembers).
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: National Association of College and University Business Officers, Washington, DC.