ERIC Number: ED402882
Record Type: Non-Journal
Publication Date: 1995
Reference Count: N/A
The Capital Campaign in Higher Education. A Practical Guide for College and University Advancement.
Gearhart, G. David
This book is a guide to the major elements of planning and conducting capital campaigns for colleges and universities. Chapter 1 provides an overview of a capital campaign and reviews the elements needed before campaign planning begins. Chapter 2 offers some historical background of development programs, and discusses selection of a campaign counsel, the campaign case statement, and feasibility studies. Chapters 3 and 4 cover the creation of a campaign organization, and the role of volunteers and the external campaign organization. The process of soliciting and asking for gifts is addressed in Chapter 5. Chapter 6 describes campaign mechanics, including a brief discussion of campaign cash flow as it relates to bricks-and-mortar gifts. The public relations aspects of campaigns are discussed in Chapter 7. Next, Chapter 8 looks at campaign accounting in relation to guidelines promulgated by the Council for Advancement and Support of Education (CASE). Finally, Chapter 9 reviews post-campaign plans including an agenda for future fund raising. Twelve appendixes include: a typical feasibility study; a needs statements; sample language for named chairs, endowments and fellowships; samples of advertising campaigns; an organization chart for a university relations department; and sample pledge forms. The CASE management and reporting standards for educational fund-raising campaigns are also appended. (CH)
Descriptors: Accounting, Capital, Donors, Educational Finance, Endowment Funds, Feasibility Studies, Financial Needs, Fund Raising, Higher Education, Philanthropic Foundations, Private Financial Support, Public Relations, Trusts (Financial), Volunteers
National Association of College and University Business Officers, One Dupont Circle, Suite 500, Washington, DC 20036-1178 ($36.95 members; $49.95 nonmembers).
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Authoring Institution: National Association of College and University Business Officers, Washington, DC.