ERIC Number: ED402638
Record Type: Non-Journal
Publication Date: 1996
Reference Count: N/A
Proposal Savvy: Creating Successful Proposals for Media Projects.
Parsigian, Elise K.
Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate, verify, and analyze information to compose an evidenced-based proposition; target the intended audiences; eliminate counter arguments and resistance before the fact; and deliver an effectively researched and persuasively presented proposal. Chapters in the book are (1) Introduction: New Age Media Enterprise; (2) Media Proposals as Creative Problem Solving; (3) Media Proposal Classes and Types; (4) Pre-Proposal Activity I: Key Functions; (5) Pre-Proposal Activity II: Key Cognitive Functions; (6) Writing the Media Proposal I: Key Components; (7) Writing the Media Proposal II: Content and Style; (8) The Creative Factor: Cues and Insights; (9) Getting to "Yes": The Art of Proposal Delivery; (10) The Use and Display of Visuals. (RS)
Descriptors: Advertising, Audience Analysis, Creative Thinking, Grantsmanship, Higher Education, Journalism, Persuasive Discourse, Problem Solving, Program Proposals, Proposal Writing, Public Relations, Visual Aids, Writing Processes
Sage Publications, 2455 Teller Road, Thousand Oaks, CA 91320 (hardcover: ISBN-0-7619-0026-8, $45; paperback: ISBN-0-7619-0027-6, $21.95).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A