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ERIC Number: ED402587
Record Type: Non-Journal
Publication Date: 1996-Oct
Pages: 13
Abstractor: N/A
Reference Count: N/A
Expanding the Horizon: Writing for the Visual Arts.
Bernstein, Mashey
The writing program at the University of California at Santa Barbara offers a class for junior and senior art history or studio majors or film studies majors, although it attracts students from other related fields such as communications. It is specifically goal oriented and works best with students who have a knowledge of the arts. The class is not about art but concentrates on those writing skills that will impact most clearly on the students' future careers as artists, specifically in the areas of: reviews, brochures and catalogs, resumes, personal statements, cover letters, and grant proposals. The course is hands-on, with each assignment considered from a real world perspective. While expository essay is not emphasized, the course focuses on those aspects of writing usually found in a writing class, such as demands of audience, use of concrete examples, focus, critical analysis, expository writing, development of ideas, and editing. A central section of the course, devoted to audience, looks at the work of Robert Mapplethorpe, the controversial photographer. Also included is David Ogilvy's "How to Write Potent Copy," examined for its content and comments on advertising. A final project asks students to create something artistic that contains writing. Students without fail have responded to the exercise with enthusiasm. They must write a contract that details the nature of the work, dates for submission of each section, etc. Items created have included brochures, CD covers, calendars, and how-to booklets. (CR)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A