ERIC Number: ED402433
Record Type: Non-Journal
Publication Date: 1993
Action Plan for Communicating and Marketing the Work and Family Life Program.
West, James S.; Hunady, Ronald J.
This information packet is designed to help Ohio's high school and middle/junior high school teachers develop a plan to communicate and market the state's work and family life program to various constituencies (students, parents, guidance counselors, school boards, and the general public). Discussed first are the rationale for and intended results of action plans. Next, the following aspects of marketing the work and family life program are examined: elements and benefits of marketing (product, positioning, promotion, price); steps in promoting the work and family life program (the basics, client groups, objectives for promotion, and prerequisites for effective promotion); and promotion methods to achieve awareness of the program, "presell" it, and achieve action. Concluding the packet are the following: suggested facts to use in communication/promotion; sample benefits of the program to students and society; guidelines for handling objections to the program; and suggested action plan sequence. Appended are the following: hints for using promotional methods for various client groups; sample facts and quotations for use in communicating/promoting the work and family life program; sample materials for promoting the program (testimonials, guidelines for developing news releases, sample action planning form, and sample question-and-answer sheet); and handout and transparency masters. (MN)
Descriptors: Educational Benefits, Family Life Education, Family Work Relationship, Home Economics, Information Dissemination, Intermediate Grades, Marketing, Middle Schools, Public Relations, Publicity, Secondary Education, Statewide Planning, Strategic Planning
Vocational Instructional Materials Laboratory, Center on Education and Training for Employment, 1900 Kenny Road, Columbus, OH 43210-1090 (order no. WFL-ACTPL, $5).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Identifiers - Location: Ohio