ERIC Number: ED401586
Record Type: Non-Journal
Publication Date: 1996-Nov
Reference Count: N/A
Talk Show Viewing Motives: Does Gender Make a Difference?
Cress, Stacy L.; Rapert, Kevin D.
A study explored the relationship between gender and talk show viewing motives. Students (109) from 6 randomly selected introductory communication classes in a midwestern university, 30 people belonging to a non-traditional student organization called "Oasis," and 8 residents of a retirement home were given Rubin's instrument to assess their talk show viewing motives. Subjects were solicited with the assistance of the course instructors, the Oasis President, and the activities chairperson at the retirement home. Subjects ranged in age from 18 to 92; they were given a questionnaire containing questions on demographic information including age, gender, weekly hours of daytime talk show viewing, employment, and videotaping habits. Results showed that people watch talk shows to be entertained, to pass time, and to relax. Results also indicated that women watch significantly more hours of talk shows each week than men do. Overall, this study's findings support previous television viewing research on gender. Results regarding differences in viewing motives between men and women suggest that both genders appear to have similar motives. The uses and gratifications perspective provided a broad framework with which to examine talk show viewing motives and the influence of gender on those motives. (Contains 5 tables of data, the survey instrument, and 56 references.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A