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ERIC Number: ED401564
Record Type: Non-Journal
Publication Date: 1996-Aug
Pages: 652
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (79th, Anaheim, CA, August 10-13, 1996). Communication Theory and Methodology Division.
Association for Education in Journalism and Mass Communication.
The communication theory and methodology section of the Proceedings contains the following 20 papers: "Political Adwatches and the Third-Person Effect" (Ekaterina Ognianova and others); "Understanding Adopters of Audio Information Services" (Kimberly A. Neuendorf and others); "A Principal-Agent Approach to the Study of Media Organizations: Toward a Theory of the Media Firm" (Philip Napoli); "Self-Perceived Knowledge and the Third-Person Effect: Media Influence During the O.J. Simpson Trial" (Michael B. Salwen and Paul D. Driscoll); "A Dialogue with the State" An Ellulian Conception of Media Hegemony and Human Agency" (Rick Clifton Moore); "Third-Person Perception and Support for Censorship of Sexually Explicit Visual Content: A Korean Case" (Changhyun Lee and Seungchan Yang);"Arousing Messages: Reaction Time, Capacity, Encoding" (Annie Lang and Robert F. Potter); "The Media and Voter Turnout: An Investigation of People's Willingness to Vote in the 1992 Presidential Election" (Nojin Kwak); "Amount of Invested Mental Effort and Learning from Media: A Conceptual Review" (Tom Kelleher); "Situational Influence of Political Involvement on Information Seeking: A Field Experiment" (Stacey Frank Kanihan and Steven H. Chaffee); "Let's Talk about What We're Watching: Parental Behavior towards Children's Gender and Age Regarding Television Viewing" (Kristine Kay Johnson and others); "A Model of Affect and Expertise: An Examination of Their Roles in Media Effects Research" (Li-Ning Huang and others); "The Interplay between Affective States in News Processing: An Examination of the 'Warmer' Side of Audience Activities" (Mei-Ling Hsu); "Willingness to Speak Out and the Spiral of Silence: A Meta-Analysis" (Carroll J. Glynn and others); The Bias of Political Science in the Study of Mass Media and Democracy" (Erik P. Bucy and Paul D'Angelo); "Paring Down to the Bare Bones of Communication Phenomena with Cognigraphics: An Elemental Analysis of Headline Impact on Ad Recall" (Fiona Chew and others); "A Comparative Assessment of the Effects of Exposure to Media Reports and Political Ads on Voter Learning and Voting Intention" (Mahmoud A.M. Braima and others); "Taking on the Tube: An Examination of Parents' Media Behavior, Attitudes and Discussion Regarding Television" (Erica Weintraub Austin and others); "Consideration for Choosing Triangulation as Mass Communication Research Method" (Donna A. Allen); and "Prime Time Stereotyping on the New Television Networks" (B. Carol Eaton). Individual papers contain references. (RS)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.