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ERIC Number: ED401538
Record Type: Non-Journal
Publication Date: 1996-Aug
Pages: 23
Abstractor: N/A
Reference Count: N/A
Student Advertising Competitions: Faculty Advisor Beliefs Concerning the AAF National Student Advertising Competition.
Marra, James L.; And Others
A study examined American Advertising Federation (AAF) National Student Advertising Competition (NSAC) team faculty advisor beliefs regarding the value of the competition for themselves and students. The value for the advisors is assessed according to intrinsic and extrinsic rewards, career goals, and tenure, promotion, and/or merit prospects. The value for students is assessed according to the educational, experiential, and career-orientation benefits afforded students who participate in the competition. A survey of 121 faculty advisors from all AAF districts contained 15 statements with responses to those statements arranged on a continuum interval scale from "strongly disagree to strongly agree," plus 4 open-ended questions regarding issues of, for instance, benefits and drawbacks for student competition. Results indicated that advisors believe an equitable extrinsic reward structure does not exist for them and suggest faculty advisor dissatisfaction or skepticism regarding extrinsic rewards attached to career advancement. Findings also suggest the strength of intrinsic rewards for both students and advisors. (Contains 5 tables of data and 12 references.) (Author/CR)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A