ERIC Number: ED401398
Record Type: RIE
Publication Date: 1996
Facilitating International Business Communication: A Global Perspective.
Scott, James Calvert
This document, which is intended for business educators at all levels, outlines two approaches to facilitating international business communication by adopting a global approach in business communication and related business education courses. In the first half of the document, the following steps in implementing the separate-course approach, are examined: understanding the separate-course approach; securing approval for the new course; devising the purpose statement and course objectives; determining the primary instructional orientation; identifying instructional resources; selecting course content and instructional activities (culture, language, environment and technology, social organization, contexting and face-saving, authority conception, nonverbal communication, negotiating, sociobusiness skills, temporal conception, culture shock and reverse culture shock, and country-specific applications); and evaluating course content and instructional activities. Discussed in the second half of the document are the following topics related to implementing the infusion approach: understanding the infusion approach; implementing the infusion approach; and infusing international business communication into various courses (accounting, basic business and economics, business communications, computer literacy, keyboarding, marketing, microcomputer/technology applications, office occupations, teacher education, telecommunications, and training and development). Contains 38 figures/tables and 248 references. (MN)
Descriptors: Business Communication, Business Education, Classroom Techniques, Communication Skills, Computer Literacy, Cultural Awareness, Cultural Differences, Curriculum Development, Fused Curriculum, Global Approach, International Communication, Postsecondary Education, Secondary Education, Teaching Methods
Delta Pi Epsilon, Inc., P.O. Box 4340, Little Rock, AR 72214 ($12).
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Delta Pi Epsilon Society, Little Rock, AR.