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ERIC Number: ED401199
Record Type: Non-Journal
Publication Date: 1996
Pages: 11
Abstractor: N/A
Reference Count: N/A
Label Length and Title Type as Determinants in Visitor Learning.
Litwak, Jane Marie
This paper describes dissertation research using cognitive psychology in the design of museum exhibit labels in an effort to increase learning and memory in museum visitors. Three studies focused on factors affecting whether or not using a question (instead of a statement) as a title on a museum exhibit label would increase the visitor's memory of the information presented in the label text. In the experiments, labels accompanying the bird dioramas at the Bell Museum of Natural History at the University of Minnesota were rewritten. The college student subjects visited the museum at their leisure and were tested on the content of the experimental labels. Evidence was found that using questions from exhibit titles increased learning. (EH)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A