ERIC Number: ED400569
Record Type: Non-Journal
Publication Date: 1996-Aug
Building a Bridge to the Business World: A Guide to Designing Group Projects for Public Relations Courses.
Lordan, Edward J.
From plans to rescue EuroDisney to blueprints for introducing the Intel chip, group projects in a public relations class can offer students invaluable lessons in real-world applications. This paper provides teachers of undergraduate, introductory classes in public relations with a primer on how to develop, supervise, and evaluate group projects in public relations classes. The importance of creating projects with real-world applications that focus on the use of both technical and managerial solutions to current public relations problems is stressed. Group projects can be extremely valuable tools for teachers of public relations because they provide a variety of important lessons for students. For the projects to succeed, however, the teacher must work diligently to set legitimate goals, assist in a managerial capacity, and provide critical analysis of the various phases in the students' efforts. The paper is a primer designed as a nuts-and-bolts reference guide, although it includes some theory discussion. (Contains 8 references.) (Author/CR)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A