ERIC Number: ED400431
Record Type: Non-Journal
Publication Date: 1996-Jul
Reference Count: N/A
Marketing Education. Alabama Course of Study. Bulletin 1996, No. 19.
Alabama State Dept. of Education, Montgomery.
This guide, which is intended for classroom teachers, supervisors, and administrators throughout Alabama, contains the minimum required content (core program) for public school instruction in marketing education in grades 7-12. Presented first are the following: introduction examining the mission, purpose, goals, and structure of marketing education; conceptual framework of Alabama's marketing education course of study; discussion of instruction-related elements; and directions for interpreting the minimum required content. The next two sections consist of parallel lists of topics and content standards for marketing education I (a course containing units on safety, leadership, human relations, communications, work ethics, economics, marketing and business fundamentals, technology in marketing, promotion, selling, risk management, product/service planning, distribution, pricing, financing, and career development) and marketing education II (a course with units on many of the same topics covered in marketing I plus units on international trade, entrepreneurship, purchasing, and management). Concluding the guide are recommended course outlines for the following specialized courses: introduction to marketing, fashion marketing, advertising, entrepreneurship, and international marketing. Appended are the following: national curriculum framework; recommended program of studies; modules for raising retail standards; and Alabama's diploma requirements and guidelines for local time requirements and homework. The bibliography lists 19 references. (MN)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Authoring Institution: Alabama State Dept. of Education, Montgomery.
Identifiers - Location: Alabama