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ERIC Number: ED399587
Record Type: Non-Journal
Publication Date: 1996-Aug-13
Pages: 25
Abstractor: N/A
Reference Count: N/A
Measuring Ethical Sensitivity to Radio Messages.
Potter, Robert F.
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their participation. Subjects were randomly assigned to one of the four tape orders. All subjects heard all four of the stimuli representing the within subjects factors. Experimental data suggests that ethical sensitivity can be measured in response to both radio news and humor. Comparisons of thought-list and written questionnaire data suggest that while people have more ethical thoughts when specifically questioned about ethics, ethical sensitivity can be measured equally well without probes. Future research in this area seems warranted. (Contains a figure, 2 tables of data, and 46 references.) (Author/NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A