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ERIC Number: ED399298
Record Type: Non-Journal
Publication Date: 1994-Apr
Pages: 17
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Single-Item Measurement: Would You Recommend It to a Friend?
Johanson, George A.; Doston, Glenn
Analyses of questionnaire data from a program evaluation indicate that the two dichotomous items "Would you recommend this to a friend?" and "Would you choose to do this again?" are not as interchangeable as might be expected from the survey literature. As part of the evaluation of a university program, a survey of graduates was conducted with a mailed questionnaire. The number of individual Likert-scored items ranged from 3 to 13 for each of the 9 subscales of interest. There were 59 usable responses to the survey, a response rate of 40%, but only 42 responses with complete data on all variables of interest. Responses to the recommend-to-a-friend option were more highly associated with the nine subscales related to program evaluation, and somewhat less influenced by personal situations of respondents. For evaluation purposes, the phrasing "Would you recommend this to a friend?" is recommended over the alternative. (Contains one table, one figure, and five references.) (SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A