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ERIC Number: ED398925
Record Type: Non-Journal
Publication Date: 1995
Pages: 5
Abstractor: N/A
Reference Count: N/A
World Wide Web Homepages: An Examination of Content and Audience.
Reynolds, Betty; And Others
This paper shows how the content of a World Wide Web page is selected and how an examination of the intended audience influences content. Examples from the New Mexico Tech (NMT) Library homepage show what sources are selected and what level of detail is appropriate for the intended audience. Six fundamental functions of libraries and information agencies were used to examine the content of the NMT homepage: informational, educational, research, cultural, recreational, and bibliographic/archival. The primary users of the library are students, faculty, and staff of NMT (90% of the primary users) and community users (10%). The secondary and tertiary audiences consist of potential users and remote users, respectively. Reference desk observation and user input, through questions and comments delivered to the reference and circulation desks, were the main methods of determining what to include in the homepage. The NMT homepage is divided into seven major categories: (1) Tech Library Information; (2) LIBROS (the online catalog); (3) NMT Course Specific Links; (4) Connect to Other Library Catalogs and Web Pages; (5) Resources by Subject; (6) Career Information; and (7) Information about Socorro, New Mexico and the surrounding area. Since the New Mexico Tech Library serves both an academic and a community audience, most of the examples are applicable to all types of libraries and information agencies. (Author/SWC)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Mexico