ERIC Number: ED398654
Record Type: RIE
Publication Date: 1996
Steps for Launching a Capital Campaign.
Safranek, Thomas W.; Usyk, Patricia A.
The capital campaign in the Catholic elementary and secondary school must be viewed as an essential component in the total development program. This document addresses many of the specifics regarding the proper positioning steps and procedures for a capital campaign. The introductory chapter provides a historical overview of the capital campaign. Chapter 2 explains why the campaign must be part of the total development focus, and chapter 3 offers guidelines for evaluating capital-campaign readiness. Procedures for conducting an internal performance audit of the existing development program are outlined in the fourth chapter. Chapter 5 highlights the steps to be taken before beginning the campaign--developing a mission statement, formulating a long-range plan, and creating an institutional case statement. Chapters 6 through 9 describe the phases of the campaign, specific campaign activities, and campaign models and sample budget. The ninth chapter discusses the benefits of using external counsel and the roles of campaign leadership. The concluding chapter reiterates that the capital campaign has proved to be the most cost-effective method for raising a significant amount of money within a condensed time frame. It also stresses the value of volunteers. Appendices contain samples of mission statements and a pledge card, an organizational leadership chart, and 21 suggested readings. (LMI)
Descriptors: Catholic Schools, Corporate Support, Donors, Elementary Secondary Education, Financial Support, Fund Raising, Institutional Advancement, Institutional Mission, Long Range Planning, Needs Assessment, Private Financial Support, School Funds, Strategic Planning
National Catholic Educational Association, 1077 30th Street, N.W., Suite 100, Washington, DC 20007-3852.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Catholic Educational Association, Washington, DC.