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ERIC Number: ED398088
Record Type: Non-Journal
Publication Date: 1996-May
Pages: 13
Abstractor: N/A
Reference Count: N/A
Marketing: A Bibliography of Marketing Reference Sources. The University of Rhode Island University Library.
Masten, Lisa
This annotated bibliography provides a selected list of marketing reference sources for undergraduate and graduate business students interested in marketing and related topics. All sources listed are available in the Reference Department at the University Library at the University of Rhode Island Kingston campus. Most sources, with the exception of the Internet and online sources, can be accessed via the HELIN online catalog. Sources included in this bibliography were published during the 1990s unless otherwise noted. Topics include: (1) Encyclopedias and Dictionaries (5 items); (2) Guides and Bibliographies (6 items); (3) Handbooks (4 items); (4) Directories (8 items); (5) Demographics and Statistical Sources (10 items); (6) Advertising Media (8 items); (7) Regulation of Marketing (1 item); (8) Indexing Services (3 items) (9) Computer Compact Discs (CD-ROM) (3 items); (10) Online Services (7 items); and (11) Internet Sources (5 items). (EH)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A