ERIC Number: ED397910
Record Type: Non-Journal
Publication Date: 1996-May
Reference Count: N/A
Survey of Students and Non-Students about Continuing Education Market Place. Volume XXIV, Number 16.
Lucas, John A.; And Others
To evaluate the outreach and marketing efforts for its non-credit offerings, William Rainey Harper College in Illinois conducted a study of recent continuing education students in spring 1996. First, a random sample of 200 former students who had enrolled in continuing education courses in the past 5 years was surveyed, receiving 57 completed responses. In addition, telephone surveys were conducted with 152 adult district residents who had never enrolled in continuing education at the college. Study findings included the following: (1) 67.3% of the former students and 65.8% of the district residents indicated that they were aware that separate credit and non-credit schedules were mailed to their home; (2) for both groups, the most important factors influencing their decision to enroll were the convenience of course time and/or location and course selection and content; (3) with respect to elements that would catch their attention in the printed schedules, 46% of the former students indicated large type and 40% of the district residents thought that making the schedule magazine size would catch their attention; and (4) 85% of the former students through thtat it was easy to find information in the current schedule. The survey instruments are appended. (BCY)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: William Rainey Harper Coll., Palatine, IL. Office of Planning and Research.