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ERIC Number: ED397721
Record Type: Non-Journal
Publication Date: 1996-May
Pages: 27
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Impact of Institutional Effectiveness on Student Retention. AIR 1996 Annual Forum Paper.
Molnar, David
A study at Barry University (Florida), a private, urban comprehensive university investigated factors in student retention. Demographic data, standardized test scores, and academic performance data were gathered for almost 3,000 students entering the university between fall 1991 and spring 1995. In addition, the students were surveyed on expectations during orientation classes, and again on satisfaction with college experience after 6 weeks of classes. Analysis of the data suggests that while institutional effectiveness as measured by first-semester grade point average (GPA) is an important factor in student retention, perceived institutional effectiveness, interpreted as consumer satisfaction with academic studies, business services, and student life, has only a modest influence on students' academic success and attrition. Even when "customer satisfaction" is given the broadest definition to include satisfaction with friends and off-campus social life, it has barely one-tenth the power of GPA alone to predict student persistence accurately. Therefore, while satisfaction can not assure retention, institutional strategies to improve students' academic performance and speed progress toward a degree may help improve persistence. (Contains 33 references.) (MSE)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A