ERIC Number: ED395865
Record Type: RIE
Publication Date: 1992
Selling Addiction: A Workshop Kit on Tobacco and Alcohol Advertising. A Media Literacy Workshop Kit.
Barnes, Mary Ellen; And Others
This kit consists of: (1) a leader's guide; (2) an 18-minute videotape containing three 6-minute discussion starter segments analyzing typical commercials and advertising techniques; (3) a special issue of "Media Values" magazine on the theme "Fatal Attraction: The Selling of Addiction"; (4) an 8-page booklet "Awareness to Action: Media Literacy for the '90s"; (5) a 30-minute video "Consumer Seduction: From Romance to Reality." This packet is designed for use in awareness workshops of how advertising encourages the use and abuse of the two legal drugs, alcohol and tobacco. Constructed for use in two 2-hour sessions, in two consecutive weeks, the activities allow time for ideas from the workshop to be "tried out" at home. In the workshop process, participants identify and develop strategies for breaking the media/addiction link. The two sessions include: (1) "How They Get You Hooked"; and (2) "How They Keep You Hooked." Readings, handouts and follow-up suggestions are included in the packet. (EH)
Descriptors: Advertising, Alcohol Education, Alcoholism, Content Analysis, Drinking, Drug Addiction, Drug Education, Elementary Secondary Education, Health Education, Health Promotion, Law Related Education, Mass Media Effects, Mass Media Role, Media Research, Prevention, Propaganda, Salesmanship, Smoking, Social Influences, Substance Abuse, Tobacco
Center for Media Literacy, 1962 S. Shenandoah Street, Los Angeles, CA 90034 (kit: $39.95; kit and video: $74.95).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Center for Media and Values, Los Angeles, CA.