ERIC Number: ED395551
Record Type: RIE
Publication Date: 1996-Apr
Perceptions of the Business Community Regarding Program Effectiveness at a Selected University.
Paranto, Sharon R.; Champagne, Liana M.
In order to respond to the changing needs of employers, this study addressed perceptions held by the business community regarding how well the School of Business at a selected university prepares students for the work environment, as well as which criteria employers perceive to be important in hiring graduates. A researcher-developed instrument was used to survey 136 employers of graduates. Both descriptive analyses and analyses of variance were performed on the data. Open-ended questions were also employed. The results indicated that the major perceived strengths of this institution were the quality of its academic programs and the professional attitudes of its graduates, whereas real-life experiences and communication skills were perceived to be lacking in its graduates. Respondents also identified interpersonal and critical thinking skills as major elements needed for success in business. Several recommendations for improving the effectiveness of business programs are included. The "Business Survey Instrument" is included as an appendix. (Contains 23 references.) (JPB)
Descriptors: Business Administration Education, Business Skills, College Outcomes Assessment, Communication Skills, Critical Thinking, Employment Experience, Employment Potential, Higher Education, Interpersonal Competence, Outcomes of Education, Program Effectiveness, School Business Relationship, Surveys
Publication Type: Reports - Evaluative; Tests/Questionnaires; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (New York, NY, April, 1996).