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ERIC Number: ED395143
Record Type: Non-Journal
Publication Date: 1995-May
Pages: 260
Abstractor: N/A
Reference Count: N/A
Significance of Marketing Practices for Work Force Preparation. National Marketing Education Research Conference (Key West, Florida, May 19-21, 1995).
University of West Florida, Pensacola.; North Carolina Univ., Greensboro.; Houston Univ., TX.
The following papers are included: "Concepts on Marketing Issues in the Czech Republic" (Anne Mills); "Requiring More of Teacher Preparation: Authentic Assessment as a Vehicle to Reform" (Laura J. Wyant); "A Delphi Study of Professional Competencies for the Secondary Marketing Educator" (Trellys A. Morris); "The Status of Business and Marketing Teacher Education in North Carolina" (Stephen R. Lucas); "The Kentucky Model for Educating Bed and Breakfast Owner/Operators: An Educational Experience in Entrepreneurship" (Allan J. Worms, Carolyn L. Worms, Patty Rai Smith); "How Students in Business and Education Learn" (Donna R. Everett); "Implications of Site-Based Management for the Preparation of Public School Teachers and Administrators by Colleges of Education" (Terrance P. O'Brien, Rebecca R. Reed); "Improving Pricing Accuracy in Retail Stores through More Effective Employee Training" (G. Richard Clodfelter); "Cognitive Style of International and Domestic Graduate Students at Marshall University" (Laura J. Wyant); "Leadership in Retailing: Implications for Marketing Education" (Harriet Griggs); "Florida's School-to-Work Readiness Questionnaire: The Preliminary Data" (Frank T. Hammons, Catherine L. Redson); "The Program for Applied Academics Technical Studies" (Mary J. Thompson); "A Look at Survey Research Methods" (Thomas H. Arcy); "Restructuring Middle School Programs: Implications for Marketing Educators" (Wally S. Holmes Bouchillon); "Up-Date: DECA (Distributive Education Clubs of America) Membership and Winners' Comparison" (Marcella McComas Norwood); and "Integrating Education: Changes Needed in Marketing Education" (Wally S. Holmes Bouchillon). (MN)
Dept. of Human Development and Consumer Sciences, College of Technology, University of Houston, Houston, TX 77204-6861 ($18; quantity price, $15).
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: University of West Florida, Pensacola.; North Carolina Univ., Greensboro.; Houston Univ., TX.
Identifiers - Location: Czech Republic; Florida; Kentucky; North Carolina; United States