ERIC Number: ED394963
Record Type: Non-Journal
Publication Date: 1995-Oct
Reference Count: N/A
The Sports Guide: NHLBI Planning Guide for Cardiovascular Risk Reduction Projects at Sporting Events.
National Heart, Lung, and Blood Inst. (DHHS/NIH), Bethesda, MD.
The most recent national surveys of public awareness and knowledge of treatment and control of cardiovascular disease (CVD) show that health initiatives targeting specific populations are effective ways to support health promotion and disease prevention. Projects and activities outlined in this guide are directed to spectators at sporting events, especially young adults and middle-aged persons, to persons with cardiovascular risk factors, and to minorities. The publication is designed to encourage health awareness and disease prevention by promoting the knowledge that CVD may be prevented and can be treated. The guide describes how to design a project to fit the community and the target audience, how to fund the project, working with the sports community, organizing and training volunteers, marketing the event, referrals and follow-up activities, and spillover events. Themes for different types of sporting events are suggested, such as "Slam Dunk Stroke" (basketball), "TouchDOWN on Fat" (football), "Net a Healthy Heart" (tennis), "Run for Life" (track), along with suggestions for gathering data to be used in evaluating the program. Projects carried out in Atlanta, Baltimore, Hawaii, South Carolina, and New Orleans are described. Four appendixes, which comprise more than half the guide, include: planning and implementation form, data form and recording chart for screening booth, screening evaluation sheet, and media contact and coverage forms; sample publicity materials such as a press release and public service announcement (PSA) radio and video scripts; camera ready art; and resource materials that can be duplicated and distributed as part of health promotion projects. (ND)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Heart, Lung, and Blood Inst. (DHHS/NIH), Bethesda, MD.