ERIC Number: ED394704
Record Type: Non-Journal
Publication Date: 1992
Reference Count: N/A
101 Ways To Build Enrollment in Your Early Childhood Program.
Montanari, Ellen Orton
Written for administrators of early childhood program centers, this book offers tips on how to increase enrollment. The book offers suggestions rather than a theoretical overview or a comprehensive marketing strategy. Suggestions offered include: (1) Offer a quality program; (2) be aware of your target market; (3) make your program unique; (4) develop a place for your program in the community and articulate this place to interested parents; and (5) use the ideas in this book to develop a plan which works best for your program. Tips offered include: (1) develop identifying materials such as business cards, stationery, and name badges for teachers and students; (2) promote your program through pamphlets, special events, and alumni and community newsletters; (3) talk to real estate agents, community agencies, and relevant businesses about acquiring referrals of new parents and of parents just moving into the area; (4) do whatever possible to make the enrollment process comfortable for parents and children; and (5) develop a plan of action relevant to your center's needs. (Includes 3 appendices: a parent inquiry form, a worksheet for benefits and features, and a worksheet for developing a plan of action.) (JW)
Descriptors: Child Development Centers, Day Care Centers, Early Childhood Education, Enrollment, Marketing, Newsletters, Pamphlets, Student Recruitment
CPG Publishing Company, P.O. Box 50062, Phoenix, AZ 85076 ($12.95, plus $2.75 shipping and handling).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A