ERIC Number: ED393530
Record Type: RIE
Publication Date: 1995
The New Youth Entrepreneur: How To Sell Your Idea. The "What's in It for Me" (WIIFM) Factor. Module 4.
Kourilsky, Marilyn; And Others
The New Youth Entrepreneur currriculum is a series of 12 youth-oriented educational modules containing instructional materials, learning activities, and checkup exercises designed to teach students key elements of entrepreneurship. This document is the fourth module, which focuses on issues related to marketing, such as market niches and research, methods for creating demand for a product or service, and the use of sales tools. The first section provides a general introduction to marketing, while the second provides activities related to finding a marekt niche for a product or service. The third section explores strategies for creating demand for products or services, describing three fictitious ventures and asking students to identify how they create demand. The fourth section reviews seven types of sales tools (telemarketing, face-to-face sales calls, paid advertising, free publicity, using contacts, public relations, and sales promotions), while the fifth section provides exercises for determining a venture's target audience. Sections six and seven describe why being young is a sales advantage and provide activities to illustrate the use of the seven sales tools. The eighth section focuses on seven decisions that must be made in planning a sales program, while the ninth describes methods for making or obtaining advertising materials. Finally, a comparison of the advantages and disadvantages of the seven sales tools is made, and a sample venture is described, providing students with questions for developing a marketing plan. (CELCEE, an Adjunct ERIC Clearinghouse on Entrepreneurship Education) (MAB)
Descriptors: Advertising, Business Administration, Business Education, Business Skills, Education Work Relationship, Entrepreneurship, Late Adolescents, Learning Activities, Marketing, Salesmanship, Self Employment, Small Businesses
EDTEC Education, Training, & Enterprise Center, Inc., 313 Market Street, Camden, NJ 08102.
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Authoring Institution: Ewing Marion Kauffman Foundation, Kansas City, MO. Center for Entrepreneurial Leadership.; Education, Training, and Enterprise Center, Inc., Camden, NJ.
Note: For Modules 1-12, see JC 960 237-248.