ERIC Number: ED393383
Record Type: RIE
Publication Date: 1996-Jan
Higher Education and Graduate Recruitment.
Eason, Sandra H.
A survey was administered to 66 department chairs or graduate coordinators, and 418 graduate faculty in 37 master programs and 10 doctoral programs at an urban research university to assess student recruitment strategies, levels of involvement, and philosophy of recruitment. Analysis of responses (by 52 percent of chairs and graduate coordinators and 27 percent of the faculty) suggested that the lack of articulated plans by graduate programs may be the greatest weakness in recruitment activities. Although most (58 percent) indicated that a plan had been implemented for graduate recruitment, 38 percent indicated that no plan existed or they did not know of a plan. Frequent use of the "Don't Know" response by graduate faculty also indicated that faculty are uninformed of their program's recruitment activities. Respondents rated the most frequently used strategies to be brochures, letters, advertisements and phone calls. Individuals most involved in recruitment were graduate coordinators (75 percent), faculty (74 percent) and department chairs (60 percent). However, a substantial number of faculty were uninvolved in their program's recruitment activities. Results also suggest that the recruitment plan should address the lack of funding, faculty and space, a procedure which complicates recruitment efforts. (DB)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southwest Educational Research Association (New Orleans, LA, January 25-27, 1996).