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ERIC Number: ED392081
Record Type: Non-Journal
Publication Date: 1995-Aug
Pages: 322
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (78th, Washington, DC, August 9-12, 1995). Advertising Division.
Association for Education in Journalism and Mass Communication.
The advertising section of the Proceedings contains the following 14 papers: "Advertising versus Product Publicity: The Effects on Credibility and Purchase Intent" (M. Catherine Chew and others); "Introducing Introductory Advertising Students to the World Wide Web" (Beth E. Barnes); "In Defense of Puffery" (John H. Crowley); "Merging the Teaching of Advertising and Public Relations Campaigns onto the Information Superhighway" (Robert L. Gustafson and Steven R. Thomsen); "Breaking New Ground in the Virtual Marketplace: A Search for New Metaphors of Form and Structure Shaping Persuasive Communication in the New Media" (Tracy A. Irani); "Trends in the Use and Abuse of Advertorial Advertising in Magazines" (Bong-Hyun Kim and others); "Media Usage Patterns and Preferences of Hispanics in a Texas Market" (Wayne W. Melanson and Jerry C. Hudson); "Rankings of Advertising Programs by Advertising Educators" (Jef I. Richards and Elizabeth Gigi Taylor); "Information Source for Shopping Decisions and Advertising Content Preferences of Malaysian Youth" (Jyotika Ramaprasad); "A Survey of Faculty Evaluation Practices in Journalism and Mass Communication" (Robert C. Sitz and Frank Thayer); "The Application of Multidimensional Scaling to Advertising Education Programs" (Elizabeth Gigi Taylor and Jef I. Richards); "The Second Giant: Portrayals of Women in Japanese Advertising" (Anne Cooper-Chen); "Women's Editions of Newspapers: Marketing Baking Powder to the New Woman" (Ann Mauger Colbert); and "Portrayal of Women in the Advertisements in 'India Today'--India's Leading Current Affairs Magazine: 1984-1994" (Nilanjana Roy Bardhan). (CR)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.