ERIC Number: ED391957
Record Type: RIE
Publication Date: 1995
Floral Design & Marketing.
Anderson, Gary A.
This book is designed to survey the area of retail floriculture and make a current statement of the industry. The subject matter includes a blend of art, science, and business. It can be used in the following ways: by students pursuing individualized study; in a classroom where the instructor will reinforce, demonstrate, and expand upon the ideas; or by former students or flower shop employees who need a refresher tool and reference. The book is intended to be motivational while presenting a realistic picture of arranging and selling flowers and plants. Suggested activities are located in each chapter as hands-on exercises to provide the experience and practice necessary to master the concepts presented. Thirty-two chapters cover the following topics: introduction; elements of design; principles of design; fresh cut flowers and foliage; mechanics, supplies, and safety; corsages and boutonnieres; bud vases and rose bowls; decorating potted plants; mass arrangements; accessories, bases, and backgrounds; dried flowers; silk flowers; table settings; wedding floral design; sympathy flowers; living plant groupings; novelty arrangements; special occasions and holidays; period arrangements; contemporary arrangements; retail floriculture industry; sales and service; wrapping and packaging; pricing; organization and efficiency; store displays; conditioning and storing cut flowers; care of living plants; delivery; advertising and promotion; and keeping current. A subject index is provided. (YLB)
Descriptors: Agricultural Education, Business Administration, Design, Distributive Education, Floriculture, Instructional Materials, Learning Activities, Marketing, Ornamental Horticulture Occupations, Plant Propagation
Ohio Agricultural Education Curriculum Materials Service, 254 Agricultural Administration Bldg., 2120 Fyffe Road, Columbus, OH 43210-1067.
Publication Type: Guides - Classroom - Learner; Books
Education Level: N/A
Sponsor: Ohio State Dept. of Education, Columbus. Div. of Vocational and Adult Education.
Authoring Institution: Ohio State Univ., Columbus. Agricultural Curriculum Materials Service.
Note: Color photographs may not reproduce well.