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ERIC Number: ED391187
Record Type: Non-Journal
Publication Date: 1995-Nov-20
Pages: 11
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Global Perspective on Public Relations Ethics: The Middle East.
Kruckeberg, Dean
Sophisticated public relations is being practiced in the Middle East. However, the models used in that region are not identical to American models, nor are they identical to those in other Western countries usually considered part of the "First World." In particular, Moslem culture heavily influences Middle East practice. Can the ethics of public relations be universal or must they remain culturally specific and ideologically based, suggesting an argument for ethical relativism? It could be argued that definition and articulation of ethics are, in fact, irrelevant in an "excellent" two-way symmetrical model. Because this model is inherently ethical, codified parameters are superfluous. Ethics may be critically important to police the inherently unethical asymmetrical models of public relations because such ethics establish boundaries beyond which the practice of these models should not transcend. While many of the values of the Middle East culture are non-Western--press freedoms are limited, for instance--nothing inherently precludes the practice of a "symmetrical" model of public relations. Further, nothing precludes the Middle East's public relations system from being ethical by "First World" standards. Middle East scholars suggest that public relations ethical standards in their region extend back some 1,200 years in Arab culture, to the time of Mohammed. (Includes 20 notes.) (TB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A