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ERIC Number: ED390103
Record Type: Non-Journal
Publication Date: 1995-Apr
Pages: 34
Abstractor: N/A
Reference Count: N/A
An Exploratory Study of Relationships, News Releases and the News Media.
Covington, William, Jr.; And Others
News media and public relations professionals have a unique relationship that paradoxically combines both mutual reliance and mutual distrust. An exploratory study utilized symbolic interactionism and in-depth interviewing with news media personnel from four sites (a newspaper, a radio station, a television station, and a university) and a public relations practitioner to explore common ground and how the relationship has changed in recent years. Results indicated that localism, timeliness and unusual topics are common requirements in all media for public relations materials to gain actual coverage. Contains 17 references and a figure illustrating the ideal path that public relations materials take to pass gatekeeping tests. (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A