ERIC Number: ED389322
Record Type: RIE
Publication Date: 1995
Part-Time Public Relations with Full-Time Results: A PR Primer for Libraries.
Karp, Rashelle S., Ed.
The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve. This book is a guide to creating a library public relations program or for improving an existing program. The information is divided into six sections, and sources of additional information are included at the end of the chapters. Chapter 1 discusses news releases, photo releases, and public service announcements. Chapter 2 covers how to create an exhibits program, which includes designating authority, developing a policy, identifying space, equipment and budgetary needs, preparing a schedule and publicity, and evaluating the program. Chapter 3 explains the creation of a library publication; the purpose, editorial policy, budget, distribution mechanisms, general layout, and evaluation are covered. Chapter 4 describes how to create a special event and includes developing strategies and a checklist, creating the budget, considering logistics, planning the publicity, and evaluating the event. Chapter 5 discusses desktop publishing and the importance of diversity and image and chapter 6 provides an annotated bibliography of significant resources for librarians to use when planning a public relations campaign. (Contains 15 figures.) (AEF)
Descriptors: Desktop Publishing, Exhibits, Information Sources, Library Development, Library Planning, Library Policy, Library Services, Mass Media Use, Program Evaluation, Public Relations, Publications, Publicity
American Library Association, 155 North Wacker Dr., Chicago, IL 60606-1719 (members: $14.40; nonmembers: $16).
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Audience: Media Staff; Support Staff; Practitioners
Authoring Institution: American Library Association, Chicago, IL. Library Administration and Management Association.
Note: Prepared by the Public Relations Section.