ERIC Number: ED389269
Record Type: RIE
Publication Date: 1995-Aug
Reaching Older Kids with Public Television. CPB Research Notes, No. 81.
Corporation for Public Broadcasting, Washington, DC.
Public broadcasting increased the number of programs for older children during the 1994-95 television season. Data from the Yankelovich Youth Monitor, a survey of 1,211 subjects aged 6 to 17 years, provide some information about response to these programs and give some insight into serving the 9 to 11 age group in particular. Television continued to be a significant part of the lives of American children, with the average child reporting viewing nearly 20 hours of television a week. About 23 percent of all children aged 6 to 11 years are using television at any time between 4:30 and 6 p.m. Children regard public broadcasting as generally suitable for family viewing. However, adding programs targeting older children has not increased their viewing. Older children remembered their preschool viewing favorably. While their viewing of public broadcasting has not increased with the additional programming, they are aware of these programs and are not neglecting them because of lack of awareness. It appears that stations can use their facilities and community ties to create activities that encourage public television viewing. (SLD)
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.