NotesFAQContact Us
Search Tips
ERIC Number: ED389164
Record Type: Non-Journal
Publication Date: 1995-Feb
Pages: 17
Abstractor: N/A
Reference Count: N/A
The Role of Media in Promoting African Indigenous Languages (Case Study of Nigeria).
Ogunyemi, Olatunji Isola
This report assesses the threat posed to Nigerian national culture by foreign cultural values through manipulation of the local media, stressing that the Nigerian media is not people-oriented, but rather government dominated. This study sought to prove through content-analysis the level of commitment of media in promoting and integrating traditional folk media into the modern media technology. First, the content of two newspapers, for example, "Daily Time" published in English and "Gboungboun" published in Yotuba Language. The research method of "Directional Relation Analysis" was applied. The aim of the study was to find out if the audience of either newspaper is getting a balanced information about the political and socio-economic situation in the country. A major problem is the inability to have a socially accepted language of wider communication. The report discusses how the media in Nigeria was largely influenced by the two factors: missionary activities and colonial administration. These two factors changed the pattern of information dissemination but failed to create a people-oriented communication system. A more ethnic- and people-oriented media is recommended to foster a feeling of collective participation in government, beginning in the rural areas and especially using radio as the community communication medium. Local Nigerian media should be restructured to reflect the socio-cultural dimension of the country; its people; and their culture, language, and education. Media in indigenous languages epitomizes a people-oriented communication approach to programs of national development and the preservation of socio-cultural values, ensuring in the process cultural self-determination. (Contains 17 references.) (NAV)
Publication Type: Opinion Papers
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Nigeria