ERIC Number: ED388073
Record Type: RIE
Publication Date: 1995-Apr
Cross-Cultural Communication Issues in Business Textbooks: What the Texts Should, But Often Don't, Do.
Based on examination of a number of international business (IB) textbooks, all of which were found deficient in their treatment of the cross-cultural aspects of IB, 12 principles that should be reflected in the content and construction of IB texts are presented, with explanation and illustrations: (1) understand that culture is the basis of everything from the physical level up; (2) teach basic foundational information about culture, and let the details build on the foundation; (3) be informed by theories of experts in cross-cultural business communication; (4) raise cross-cultural issues when discussing other aspects of business or case studies; (5) teach sociological, philosophical, and anthropological categories, not isolated facts about cultural differences; (6) include appropriate examples; (7) answer the question, "How does culture influence business practices?"; (8) explain the reasons for a given cultural behavior or business practice; (9) provide the business implications of a given behavior or approach; (10) explain the phases of culture shock; (11) cultivate cross-cultural awareness through appropriate language use; and (12) provide a truly global perspective, rather than simply explain other cultures to Americans. A brief reading on values and attitudes is included. Contains nine references. (MSE)
Descriptors: Behavior Standards, Business Administration Education, Business Communication, Cultural Awareness, Cultural Context, Cultural Traits, Culture Conflict, Higher Education, Intercultural Communication, International Trade, Language Role, Language Usage, Languages for Special Purposes, Textbook Content, Textbook Selection
Publication Type: Reports - Evaluative; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (13th, Ypsilanti, MI, April 6-8, 1995). For related documents, see FL 023 315-328.