ERIC Number: ED388067
Record Type: RIE
Publication Date: 1995-Apr
Teaching Business French through Case Studies: Presentation of a Marketing Case.
Federico, Salvatore; Moore, Catherine
The use of case studies as a means for teaching business French is discussed. The approach is advocated because of the realism of case studies, which are based on actual occurrences. Characteristics of a good case are noted: it tells a story, focuses on interest-arousing issues, is set in the past 10 years, permits empathy with the main characters, requires appraisal of decisions already made, and requires a search for solutions to management problems. Cases should be concisely written (2-3 pages) and apply in one of these areas: marketing; advertising; management; import-export; intercultural communication; and finances. In the case introduction, sufficient background information should be given to allow students to identify with the situation and people involved. The case method is then contrasted with the traditional method of business language instruction, its advantages outlined, and classroom adaptations for the method suggested. The place of the case study in both the business course and the language course is addressed briefly. Finally, a case concerning a gourmet grocery store is presented and a number of linguistic, role-playing, and cultural exercises are suggested. (MSE)
Descriptors: Business Administration Education, Business Communication, Case Method (Teaching Technique), Case Studies, Classroom Techniques, Course Descriptions, Cultural Awareness, French, Higher Education, Intercultural Communication, International Trade, Language Role, Languages for Special Purposes, Marketing, Second Language Instruction, Second Languages
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (13th, Ypsilanti, MI, April 6-8, 1995). For related documents, see FL 023 315-328.