ERIC Number: ED387876
Record Type: RIE
Publication Date: 1989-Mar
Use of the Exit Poll Survey To Improve Levy Campaign Planning.
House, Jess E.
Levy-election results frequently mean the difference between the curtailment or expansion of educational services. This paper presents results of a study that explored the feasibility of using exit polling as an alternative way to assess voter attitudes in an urban school-district levy election. Background information is provided on two levy campaigns that were defeated in Washington Local School District (WLS), an independent school district in Toledo, Ohio. School officials and supporters of the levies conducted exit polling to help plan for a new levy election. Forty-five educational-administration graduate students administered surveys to voters at 29 election sites during a May 3, 1988, levy-renewal election. Out of approximately 10,000 total voters, 792 voters, completed surveys. The data can be used to show the distribution of supportive voters in various polling areas and to target favorable or unsure populations in the district. Findings also indicated an association between voters' lack of knowledge about the district's financial condition and rejection of the new levy proposal. Exit polling is an approach that can provide information needed to increase the effectiveness of school tax campaign strategies. Given the finite resources of time, money, and energy available for campaign spending, the practical importance of supporting decisions with accurate data is underscored. Five tables are included. (Contains 10 references.) (LMI)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (San Francisco, CA, March 29-31, 1989.)