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ERIC Number: ED387106
Record Type: Non-Journal
Publication Date: 1995
Pages: 11
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Conducting Political Science Research Using Multimedia.
Redlawsk, David P.
This paper describes an election simulation developed at Rutgers University (New Jersey) using Multimedia Toolbook. Toolbook has features which enable an information flow to be presented which mimics the flow of a campaign, using both text and video. Subjects are presented with textual information that flows across the screen, representing the passage of time. They may choose from a number of "headlines" in order to learn more about candidates; in addition, campaign commercial videos occasionally appear on the screen. This methodology allows for the presentation of a realistic campaign, using the computer to track all of the information examined by subjects and to create a "script" of the decision process. A more complete information processing-based model of voting is built using the data collected. In addition, Toolbook is used to present an online questionnaire prior to the experiment, from which political attitude and demographic information is collected. (Contains 37 references.) (AEF)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A