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ERIC Number: ED387011
Record Type: Non-Journal
Publication Date: 1995-May
Pages: 18
Abstractor: N/A
Reference Count: N/A
Evaluating Reasons for Low Response from Mail Surveys. AIR 1995 Annual Forum Paper.
Westcott, S. Wickes, III; And Others
A study was undertaken to solicit opinions from alumni on methods that might improve responses from graduate surveys. Two telephone surveys were conducted, one in 1991 which targeted the graduating classes of 1984 and 1989, and the second in 1994 among alumni of the classes of 1991 and 1993. In the 1994 survey information was gathered regarding factors that affected forwarding of mail surveys. Study findings indicated that low response may have been related to out-of-date addresses, which resulted in surveys not being correctly delivered. Opinions were obtained on other aspects of the alumni survey which could be adjusted to improve the response rate. Fifty-one percent of the 1994 respondents found the number of pages of the survey influential in whether they returned the survey, while only 45 percent of the 1991 sample felt this way. The importance of the questions to the respondent and the fact that the university was interested in their input were frequently indicated as factors in their decisions to respond. About half of the alumni contacted in both surveys felt that an incentive would influence them to return the survey. Three fourths of the 1991 respondents felt that their opinions would make a difference, while only just over one half of the 1994 respondents felt that way. Two survey interviews are appended. (Contains 22 references.) (SW)
Publication Type: Reports - Research; Speeches/Meeting Papers; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A